D3 Kickoff Event 

April 4th, 2016 - MDC Wolfson Campus - Idea Center 
OPENING KEYNOTE -  Jose Reyes (VP of  PwC’s Experience Center)

As a graduate of both Miami Dade Community College and SCAD, José is now a recognized creative leader with 20 years of experience in traditional and digital marketing and co-leads the user-experience and visual design teams in PwC’s Experience Center. Energetic and passionate, he believes that creativity and design thinking can solve our biggest business challenges and give brands a competitive edge in today’s ever-connected digital-first world.

He has led high-performing creative teams and successful multi-channel campaigns in both boutique agencies including TURBULENCE, in which he was a partner in 2005, and larger global agencies like SapientNitro.

He has worked across a wide range of clients in retail, packaged goods, automotive and travel/tourism with national advertisers and scrappy start-ups like: Aston Hotels and Resorts, Batanga Media, Aeromexico, Air Canada, Norwegian Cruise Line, MSC cruises, Chrysler Group’s Chrysler, Dodge and Jeep brands, Travelers Insurance, Johnson & Johnson, Key Bank, The Rock and Roll Hall of Fame, BBVA, Ocean Drive Magazine, The Sunpost, Miami Art Museum, Miami City Ballet, Steve Madden, Humana Healthcare, The Florida Lottery, Ford Motor Company, SC Johnson, MOEN, PNC Bank, Infiniti cars, Benihana restaurants, GE Financial, Starburst, Skittles and TWIX.

His work for both General and Hispanic markets has been recognized at FIAP, the NY Festivals, Webby’s, The Addy Awards, The Davey Awards, Creativity Intl’Awards, El OJO de Iberoamerica, and the Advertising Age Hispanic Creative Awards.

A team builder and motivator, José is the champion for the "Business to People" design approach at PwC and believes that tighter, more diverse groups combining the best of consultancy and the best of design can create the world’s next big innovation.

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CLOSING KEYNOTE -   WILL FREYRE  (Vice President of Digital Innovation for República LLC)

A good creative can create for any media type. Media is the vehicle, but everything should start with great strategic ideas. Currently the Vice President of Digital Innovation for República LLC, I have an extensive history providing smart ideas and flawless executions for a wide variety of top-tier brands, across a diverse range of media.

Specialties:
​Identity & branding campaigns, websites concept & development, interactive marketing & ad campaigns, print campaigns, collateral & direct marketing campaigns, print publishing, experiential marketing